Scent Alchemy: Craft Your Signature Perfume at Press Gurwitz

Nestled in the heart of downtown Marathon, Press Gurwitz Perfumerie is more than just a boutique—it’s an immersive experience, where scent and storytelling intertwine. Stepping inside the shop leaves you feeling transported. The warm glow of candles, the rich scent of rare botanicals, and the cozy antique furnishings create an atmosphere that invites visitors to linger, explore, and now, craft their very own signature fragrance.

For those seeking a truly personal olfactory journey, Press Gurwitz Perfumerie has launched an exciting new offering: custom perfume workshops. These interactive sessions allow guests to explore the artistry of perfumery, blending scents that reflect their personality, memories, and desires. We had the pleasure of speaking with Victor Rakovich, VP and Director of Operations, who shared the inspiration behind these workshops.

A Bespoke Fragrance Experience

The concept of a custom perfume is deeply personal—like a fingerprint in fragrance form. “Our goal is to help people create something that feels uniquely theirs,” says Rakovich. “Scent is tied to so many memories and emotions. There’s something incredibly special about crafting a fragrance that tells your own story.”

During the workshop, participants are guided through a hands-on process of selecting and layering notes, from fresh citrus and delicate florals to deep, resinous woods and sensual musks. The experience is designed for both fragrance enthusiasts and beginners alike, with the expert perfumer providing insight into the intricate world of scent composition.

Each workshop is a sensory adventure, beginning with an introduction to the perfume bar- a curated collection of aromatic essences. Guests are encouraged to explore different scent families, discovering the nuances between bright bergamot and zesty grapefruit, the velvety richness of rose versus the earthy depth of patchouli. With professional guidance, they then mix and refine their own blend, bottling their final creation to take home as a wearable keepsake.

A One-of-a-Kind Souvenir

Press Gurwitz Perfumerie has long been known for its exquisite selection of fragrances, bath and body products, and handcrafted candles. Their new workshops take that experience a step further, allowing visitors to become part of the creative process. Whether you’re a solo traveler looking for a unique memento, a couple crafting a scent together, or a group of friends seeking a hands-on luxury experience, the custom perfume workshops provide a truly unforgettable way to commemorate your travels.

For those ready to embark on a journey of scent discovery, Press Gurwitz Perfumerie’s workshops are now available by appointment. Whether you leave with a floral, woody, or entirely unexpected fragrance, one thing is certain—you’ll carry a piece of your travel adventures with you, bottled in a scent that’s as unique as you are.

For more information visit pressgurwitz.com or email info@pressgurwitz.com.

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